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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Vietnam's regulatory authorities have implemented more comprehensive guidelines for platforms, particularly focussing on social media and streaming services. These regulations have established clearer content standards and accountability mechanisms for operators.

New regulations have imposed additional compliance requirements on foreign media and technology companies operating in Vietnam. These include data localisation provisions requiring certain data to be stored on servers within Vietnam and more stringent content moderation obligations.

Digital platforms have solidified their central position in Vietnam's media ecosystem, with Facebook, YouTube, and TikTok serving as primary distribution channels. Traditional media outlets have increasingly adapted their strategies to prioritise these platforms while developing their own content.

The streaming market has expanded rapidly, with international players including Netflix and local services such as VieON and Galaxy Play competing. This has driven increased investment in Vietnamese original productions to capture the growing audience. Media companies also have embraced mobile-first content strategies to reach Vietnam's predominantly mobile internet users. This has influenced formats, with vertical video, short-form content, and mobile-optimised experiences becoming standard across news and entertainment.

In other developments, the influencer marketing ecosystem has matured, with more sophisticated measurement metrics and the emergence of professional management agencies. Brands have shifted toward micro-influencers with higher engagement rates and more authentic connections with specific audience segments.