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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Türkiye has increased regulatory oversight of digital platforms and social media, driven by concerns about misinformation and content moderation. The government has implemented stricter rules for online content providers, which have affected how media companies operate in the digital environment.

In addition to regulation, the Advertising Board now oversees the protection of personal data in marketing. This led to collaboration with the Personal Data Protection Authority, allowing for stronger oversight in areas such as targeted advertising, where data privacy and consumer rights intersect. This expanded role highlights the country’s commitment to responsible digital marketing and it’s proactive stance in ensuring compliance and addressing data misuse.

Influencer marketing has had rapid growth. Recognising the potential for consumer confusion, regulatory authorities have introduced measures requiring clear disclosures of paid partnerships. To support these efforts, the Ministry of Trade launched an educational programme intended for influencers with over 300,000 followers, focussing on ethics, data protection and advertising compliance.

To strengthen deterrents against non-compliant practices, recent amendments to the Consumer Protection Law, effective May 2024, now allow for penalties of up to TL6,000,000 for violations in advertising and commercial practices. This significant increase in fines underscores Türkiye's commitment to safeguarding consumers and encouraging transparent and approaches.

The media market has been subject to ongoing consolidation, with a few large entities dominating the market. This has sparked concerns about media pluralism and independence, prompting discussions on potential reforms to promote greater diversity in media ownership.

The media freedom landscape remains complex, with ongoing calls for stronger protections for journalists and media outlets. However, tensions surrounding freedom of expression continue to influence the regulatory environment.