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Specialist Guide to the

Global Leaders in Media Law Practice

      M E D I A   L A W   

      I N T E R N A T I O N A L   ®

      

Thailand’s media market has become increasingly fragmented, say lawyers, as content consumption trends change with social media algorithms and AI playing a bigger role in market consumption.


Digital media came into focus over the past year following regulations for digital platforms in Thailand, notably so after the compliance deadline of August 2023.


Other developments include an increased media market industry volume, expected to reach USD7.33 billion by the end of 2024. The industry’s largest segment by value is TV and Video, anticipated to total USD3.18 billion in the same year, according to Statista.

The cinema industry has also shown growth, with an expected revenue total of USD99.39 million by the end of the year.


In other developments, Thailand moved up in press freedom rankings in the past year. The country improved its position in the 2023 World Press Freedom Index, though still ranks 106th out of the 180 countries surveyed.

THAILAND

TIER 1

The Baker McKenzie team acts for clients across the copyright spectrum. Television production companies, online service providers and fashion houses form the firm’s diverse client base. The media practice group advises on the licensing of intellectual property, distributorship arrangements and legal aspects of franchising.


LawPlus represents clients from the film and music industries, providing specialist advice on a range of copyright matters. The IP and IT department is managed works with the wider team providing local and cross-border advice.


Tilleke & Gibbins works with clients from the film, television and radio segments on intellectual property-related matters. The team provides ongoing assistance to Google and has assisted Tata Communications on net neutrality and zero rating.


TIER 2

Hunton Andrews Kurth maintains leadership in the local legal market with dynamic media sector coverage that includes entertainment and sports. Bangkok-based lawyers work on transactions, negotiations and dispute resolution on behalf of clients around the world.  


With a digital media focus, the Rajah & Tann team has extensive experience advising on content license and distribution agreements. The TMT department works with media regulators on behalf of its clients. The team is also recognised for its knowledge of data protection compliance.    


Present since 1990, Siam Premier International has established a leading position with separate departments for media, telecommunications and intellectual property. The firm’s practitioners advise on contentious and non-contentious intellectual property and technology law.


TIER 3

ILCT represents producers, presenters and actors. With a division dedicated to entertainment, the firm’s lawyers have extensive experience drafting motion picture contracts, including artist, modelling and presenter service contracts. The team also provides sector-related tax planning assistance.


Formerly the Bangkok office of White & Case, Weerawong C&P has become one of the largest independent law firms since its establishment in 2009. The practice specialises in intellectual property and works a range of cross-border cases.


TIER 1

Baker McKenzie

LawPlus

Tilleke & Gibbins


TIER 2

A&O Shearman

Blumenthal Richter & Sumet

Hunton Andrews Kurth

Rajah & Tann

Siam Premier International


TIER 3

ILCT

Linklaters

Weerawong C&P



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