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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Swedish media companies are maintaining among Europe's highest digital subscription rates. Leading news organisations such as Dagens Nyheter, Svenska Dagbladet and Aftonbladet have refined their paywall strategies with sophisticated audience segmentation and premium content offerings.

Public broadcasting has maintained strong positions through Sveriges Radio and Sveriges Television with the tax-based funding model providing stability while these organisations continue expanding their digital presence.

In transactional trends, media group consolidation has continued, with Bonnier News, Schibsted Media and NTM strengthening their positions through strategic acquisitions. This has raised ongoing discussions about media plurality and the health of local journalism.

In February 2025, Telia Company agreed to sell its television and media division to Schibsted Media for approximately SEK6.55 billion (USD615 million). This transaction includes brands TV4 and MTV in Sweden and Finland, reflecting Telia's strategy to focus on core connectivity services while allowing Schibsted Media to expand its media portfolio.

Streaming competition has intensified, with international platforms including and Nordic services Viaplay, C More and TV4 Play investing heavily in Swedish-language original content to attract subscribers.

Podcast consumption has increased substantially, with Swedish companies continuing to lead innovation in audio content. The podcast advertising market has matured, providing significant revenue opportunities. Meanwhile, mobile-first strategies have been widely adopted as smartphone users account for the majority of digital media consumption.