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Guide to the Global Leaders in Media Law Practice

  REGIONS WE COVER

  Middle East and North Africa

  North America

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  Central and Eastern Europe

Swedish media companies are maintaining among Europe's highest digital subscription rates. Leading news organisations such as Dagens Nyheter, Svenska Dagbladet and Aftonbladet have refined their paywall strategies with sophisticated audience segmentation and premium content offerings.


Public broadcasting has maintained strong positions through Sveriges Radio and Sveriges Television with the tax-based funding model providing stability while these organisations continue expanding their digital presence.


In transactional trends, media group consolidation has continued, with Bonnier News, Schibsted Media and NTM strengthening their positions through strategic acquisitions. This has raised ongoing discussions about media plurality and the health of local journalism.


In February 2025, Telia Company agreed to sell its television and media division to Schibsted Media for approximately SEK6.55 billion (USD615 million). This transaction includes brands TV4 and MTV in Sweden and Finland, reflecting Telia's strategy to focus on core connectivity services while allowing Schibsted Media to expand its media portfolio.


Streaming competition has intensified, with international platforms including and Nordic services Viaplay, C More and TV4 Play investing heavily in Swedish-language original content to attract subscribers.


Podcast consumption has increased substantially, with Swedish companies continuing to lead innovation in audio content. The podcast advertising market has matured, providing significant revenue opportunities. Meanwhile, mobile-first strategies have been widely adopted as smartphone users account for the majority of digital media consumption.



SWEDEN

COUNTRY CHAPTER


2025 RANKINGS


RANKINGS



TIER 2

Bird & Bird

Delphi

Heidenstam Legal

Lindahl

Roschier

Time Danowsky



TIER 4

Front Advokater

Gulliksson

Hammarskiöld

Mannheimer Swartling

Nordia

Wistrand




TIER 1

Cederquist  

Mannheimer Swartling

Sandart & Partners

Setterwalls

Vinge



TIER 3

Baker McKenzie

DLA Piper

Gernandt & Danielsson  

Gozzo Advokater

Kastell

Magnusson

Ramberg Advokater

Westerberg & Partners


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