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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Spain's media production industry has evolved significantly over the past year, marking a pivotal shift toward larger, more ambitious projects with broader international collaborations. This transformation can be attributed to several key trends that are reshaping the country's role as a hub for media production, particularly given its growing appeal to international investors financing local productions and to foreign producers.

The demand for content that appeals to global audiences has been a driving force behind this surge in project size. As streaming platforms and international broadcasters continue to diversify their offerings, Spain's media sector has positioned itself as an attractive location for ambitious, high-budget productions. This trend is expected to continue in the coming years, with Spain playing a crucial role in the global media ecosystem.

In legislative developments over the past year, Spain introduced several significant changes to its media laws, intended to enhance transparency, protect digital rights and address misinformation.

In March 2025, the government introduced stringent legislation requiring companies to clearly label AI-generated content. Non-compliance could result in fines of up to EUR35 million or 7 per cent of global annual turnover. This measure is to address concerns over deepfakes and uphold content authenticity standards.

In other developments, leading Spanish media entities are actively broadening their digital platforms to expand reach and offering. Movistar Plus+, for instance, has renewed partnerships with leading Hollywood studios, ensuring a diverse content library. The platform has also ventured into original film production, collaborating with renowned Spanish directors on projects in 2024.

Atresplayer, a prominent Spanish streaming service, has seen substantial growth, boasting 670,000 users by December 2024. In January 2025, Atresplayer partnered with TelevisaUnivision to launch ViX in Spain, enhancing its content offerings and solidifying its position in the competitive streaming market