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Guide to the Global Leaders in Media Law Practice

REGIONS WE COVER

Middle East and North Africa

North America

Asia-Pacific

Western Europe

Central and Eastern Europe

Over the past year, more Lithuanian media companies have adopted and refined digital subscription models, with major news portals implementing varying levels of paywalls and membership programs to reduce advertising dependence.

Traditional media outlets have intensified their digital presence, with newspapers and broadcasters investing in multimedia content, mobile applications and enhanced website experiences to meet changing consumption habits. Online newspapers and magazines have seen significant growth, with revenues projected to reach approximately USD129.29 million in 2025, according to Statista. This growth reflects a broader trend towards digital consumption.

The integration of AI in media and entertainment is gaining momentum. This market is projected to increase between 2025 and 2031, indicating a trend towards adopting advanced technologies to enhance content creation and distribution. AI is also transforming online advertising by enabling precise targeting, while digital advertising continues to gain prominence.

In Baltic collaborations, cross-border media initiatives between Lithuania, Latvia, and Estonia have increased, allowing for resource pooling and expanded audience reach across the Baltic states.