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Guide to the Global Leaders in Media Law Practice
REGIONS WE COVER
Middle East and North Africa
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Central and Eastern Europe
Bulgaria's media industry is undergoing a significant transformation shaped by rapid digitalisation, substantial revenue growth in digital sectors and evolving consumer engagement patterns.
Bulgaria's media market has been subject to remarkable expansion. In 2025, the projected revenue is expected to reach approximately USD868.51 million, with video games contributing USD1.04 million. This growth is indicative of a broader global trend towards online content consumption.
The advertising sector continues to adapt to digital shifts, and is expected to reach USD433.10 million by 2029. This growth is boosted by increased investments in online advertising formats, including social media and programmatic advertising. Looking ahead, Bulgaria's media market is projected to continue its growth trajectory, with TV and video expected to have a market volume of USD331.92 million in 2025.
Despite positive industry trends, broader challenges remain. Bulgaria's press freedom index improved to 65.32 in 2024, reflecting progress but also highlighting ongoing concerns regarding media independence and safety for journalists.
RANKING
TIER 1
Dimitrov, Petrov & Co
Djingov, Gouginski, Kyutchukov & Velichkov
Kambourov & Partners
TIER 2
Boyanov & Co
Georgiev, Todorov & Co
Gugushev & Partners
Kalaidjiev, Georgiev & Minchev
TIER 3
Arsov Natchev Ganeva
CMS
Penkov, Markov & Partners
Schoenherr
Velchev & Co.
TIER 4
Ilieva Voutcheva & Co
Kinsteller
Komarevski, Dimitrov & Partners
Penev
Tocheva & Mandazhieva Law Office
Tsvetkova Bebov & Partners, member of Eversheds Sutherland