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Specialist Guide to the

Global Leaders in Media Law Practice

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The global grapple to achieve balance when it comes to content has led to regulatory changes worldwide with many controversial attempts, including Albania’s move to regulate online media.

As part of these efforts, the government has introduced plans to create a new Media and Information Agency that will centralise public relations within a single entity.

Plans for the new Media and Information Agency were announced in parliament in September 2021 and are part of measures to increase information transparency, as well as protect against threats posed by disinformation and defamation.  

Prime Minister Edi Rama spoke about the importance of regulation during the opening speech of the OSCE South Eastern Europe Media Forum, held in Tirana in October.

Mr Rama said: “When you try to imagine what the Nazi propaganda machine did to the world with freedom of speech, it’s breathtaking.

“When you try to assess what the damage occurring in everyday life from sources of evil in this world, terrorism, fundamentalism, paedophilia, diseases of modern society, freedom of reach can reach and touch a lot of human beings.”

He said that politicians have no way of defending themselves against such incidents as “you’re immediately labelled as going against freedom”.

Albania, like other countries dealing with the regulation of online media, has attracted widespread criticism of its measures, notably its “anti-defamation package” introduce last year.

Commenting on this, Mr Rama said: “I hear clear and loud there is so-called self-regulation, but I am not sure it’s the answer.”


Boga & Associatesmedia work stems from its communications, entertainment and IP specialisation, which earns the firm its leading position. With an established national position, the full-service practice expanded its reach with an office in Kosovo and works closely with clients in both regions. The team regularly advises on copyright, advertising and unfair competition.

Hoxha, Memi & Hoxha is known for its advice on regulatory issues, data protection, internet, anti-piracy and privacy. The firm is highly regarded for its work with broadcasters and maintains strong links with long-standing clients. Lawyers regularly advise Eurolloto, Telesport Television and Telesport Newspaper and have worked with AGON TV on the acquisition of rights from several international copyright agents on its behalf.

Tonucci & Partners has a distinct practice dedicated to sports and gaming. The firm runs separate divisions for media, IP and data protection. As part of their work practitioners provided legal and regulatory advice to the European Commission and supervised the telecommunications, multimedia and audio-visual legislative reform in countries including Poland, Slovenia and the Slovak Republic.


Media and entertainment are among the strongest practice areas of full-service firm Kalo & Associates. Also known for its IP services, the firm provides regulatory and transactional advice. Practitioners work with leading telecommunications operators, satellite and software companies among other clients.

Media clients describe Wolf Theiss as a practice “compounded of professional dynamic lawyers who are always available”. The firm works with clients from the broadcasting industry on multiple complex cases and is highlighted for “several specialties ranging from media law and IP law and commercial law to litigation cases”. The team is recognised by clients as “an expert in media law”.


Drakopoulos Law Firm is known for its combined media and intellectual property focus, with areas of expertise including entertainment and publishing law. The team advises on corporation transactions, sector-related disputes and unfair competition. Lawyers also handle advertising complaints in administrative and civil courts.

Loloci & Associates is widely recognised for its litigation expertise in the area of intellectual property, which drives its media activity. The firm is notably active in representing clients before the courts in matters including unfair competition, piracy and other related cases.


Boga & Associates

Hoxha, Memi & Hoxha

Tonucci & Partners  


Gjika & Associates

Kalo & Associates   

K&H Law Firm

Tashko Pustina

Wolf Theiss   


Bozo & Associates

Drakopoulos Law Firm

Frost & Fire Consulting

Haxhia & Hajdari Attorneys at Law   

Loloci & Associates




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