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Guide to the Global Leaders in Media Law Practice

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Digital platforms in Thailand have seen remarkable growth, with revenue projected to reach USD7.62 billion in 2025. This surge is attributed to increased online connectivity and a growing social media user base of more than 50 million individuals.

In January 2025, ByteDance's TikTok announced plans to invest approximately THB126.8 billion (USD3.76 billion) in a data hosting service project in Thailand, with operations expected to begin in 2026. This investment is part of a broader trend, with other tech giants like Google and Amazon Web Services also committing significant funds to enhance Thailand's digital and AI infrastructure, positioning the country as a regional digital hub.

The Thai government's Digital Economy Promotion Agency (DEPA) has actively supported the development of the country's digital content industry, including gaming and e-sports. In October 2024, DEPA launched initiatives intended to promote these sectors, contributing to the growth of Thailand's digital media market.

This pivotal piece of legislation is intended to establish a structured framework for the online game segment and promote a positive gaming environment. Measures are also focussed on balancing market development with safeguards, particularly focussing on protecting youth from potential negative effects. Efforts are part of DEPA's broader strategy to position Thailand as a leader in the digital economy, with an emphasis on developing digitals skills in high-demand areas such as data and AI.

In 2025, a significant piece of legislation was approved by Thailand's Cabinet. The Entertainment Business Bill is intended to legalise casinos within integrated resorts, boosting tourism and strengthening the economy. Due to growing public opposition, however, Prime Minister Paetongtarn Shinawatra announced a delay in the Cabinet's deliberation of the bill, emphasising the importance of a thorough evaluation process.

In other developments, foreign ownership restrictions in media continue to shape market structure, with complex corporate arrangements often necessary for international media companies to establish operations in Thailand. Recent regulatory reviews have examined these arrangements more carefully.