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Guide to the Global Leaders in Media Law Practice

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The Finnish media industry has been subject to notable market growth as well as transformation in the broadcast sector as the country’s leading companies realign their portfolios to focus on core operations amid intensified competition.

In February 2025, Telia Company agreed to sell its television division, including the TV4 and MTV brands in Sweden and Finland, to Schibsted Media for approximately EUR614.99 million. This sale allows Telia to concentrate on its connectivity business in the Nordic and Baltic regions.

In a press release, Siv Juvik Tveitnes, Schibsted Media CEO, explained: “As competition with global tech giants intensifies, building complete and nationally rooted media positions with scale and investment capacity is more important than ever to safeguard editorial independence. This agreement marks a significant step towards forming a leading Nordic media destination.”

In other developments, the integration of artificial intelligence in Finland's media and entertainment sector has increased. The AI in media and entertainment market is expected to reach approximately USD2.11 billion by 2030, indicating a growing investment in AI-driven content creation.

In August 2024, the Ministry of Justice announced a proposal to end state funding for the Council for Mass Media, the country's primary regulatory body. The proposal raised concerns among journalist groups about potential effects on press freedom and the effectiveness of self-regulation within the industry. In the following month, the Finnish public broadcaster, Yle, has announced plans for structural changes. The initiative followed the assessment of a parliamentary working group, which concluded with proposed cuts to funding.

In the year ahead, Finland's media industry is expected to show a continued rise of digital advertising formats, strategic corporate shifts and emerging regulatory challenges.