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Guide to the Global Leaders in Media Law Practice
REGIONS WE COVER
Middle East and North Africa
North America
Asia-Pacific
Western Europe
Central and Eastern Europe
Spanning film, television, music, sports, artificial intelligence, digital media, gaming and beyond, Sheppard’s Entertainment, Technology and Advertising practice supports clients at every stage of the content lifecycle. Drawing on in-house experience within major media organizations, the firm recognizes the operational and strategic demands facing our clients and respond with tailored, practical advice.
Sheppard’ support every aspect of content creation and exploitation—from development and financing to production, distribution and monetization. Its team handles high-profile transactions, including content acquisitions, catalog investments and brand collaborations, always focused on driving value and aligning with clients’ commercial objectives.
Artificial Intelligence & Technology
As technology reshapes how digital products, platforms and content ecosystems are developed and deployed, lawyers counsel clients on the full range of legal and commercial issues arising from emerging technologies, including generative
AI, AI agents and other autonomous systems. Sheppard’s work includes structuring and negotiating agreements involving software, data, training datasets, model development, platform integrations and AI-enabled tools, as well as addressing rights allocation, authorship and licensing issues in technology-driven environments.
Music
Sheppard helps clients navigate the music industry’s continued evolution, advising at the intersection of creative rights, data and emerging technologies to ensure that innovation, monetization and compliance remain in harmony.
The firm’s team represents rightsholders, catalog investors, performing rights organizations, record labels, publishers, artists, platforms and brands across all facets of music exploitation. It’s work includes synchronization and master licensing, catalog acquisitions and sales, administration, global licensing and rights clearance, social media and digital platform uses, and emerging applications across interactive, immersive and next-generation media environments.
Sports
Sheppard advises teams, leagues, sponsors, media companies and investors on transactions and disputes involving media rights, sponsorships, naming rights, venue agreements and commercial partnerships.
Athlete-related matters and reputational considerations often sit alongside these deals. The firm’s advice reflects the commercial scale of modern sports businesses and the public visibility, regulatory scrutiny and stakeholder dynamics that define the sector.
Recent Notable Work:
- Represented Ben Affleck’s AI-powered filmmaking technology company, InterPositive, LLC, in its landmark acquisition by Netflix, Inc.
- Served as lead debtors’ counsel to Village Roadshow Entertainment Group and its 33 affiliates in one of 2025’s most closely watched entertainment bankruptcies.
- Counsel to Amazon Studios and its podcast division, Wondery, in connection with hundreds of series, motion pictures, concerts and podcasts.
- Counsel to investment firm Domain Capital Group in complex music catalog acquisitions, including the career-spanning catalog of multi-Grammy Award-winning artist and songwriter Miranda Lambert.
- Represent tech giant Meta in numerous events, launches, partnership deals, sponsorships and commercials including its multi-faceted partnership with leading sports merchandising conglomerate Fanatics.
- Secured a precedent-setting copyright victory clearing the path for the stage adaptation of “To Kill a Mockingbird” to be performed throughout the U.S.
- Achieved a significant win on behalf of the producers of “The Deb,” successfully defending against actress Rebel Wilson’s sprawling lawsuit.
- Represented ITV Studios in connection with its global distribution partnership with Vice Media.
- Served as lead transactional counsel to leading audio and creator-based advertising agency Oxford Road in its combination with Veritone One, creating the world’s largest podcast agency.
Businesses turn to Sheppard to deliver sophisticated counsel to help clients move ahead. With more than 1,200 lawyers located in 16 offices worldwide, our client-centered approach is grounded in nearly a century of building enduring relationships on trust and collaboration. Our broad and diversified practices serve global clients—from startups to Fortune 500 companies—at every stage of the business cycle, including high-stakes litigation, complex transactions, sophisticated financings and regulatory issues. With leading-edge technologies and innovation behind our team, we pride ourselves on being a strategic partner to our clients.
GLOBAL
RECOGNITION