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Specialist Guide to the

Global Leaders in Media Law Practice

      M E D I A   L A W   

      I N T E R N A T I O N A L   ®


Denmark has one of the fastest rates of subscription service uptake in Western Europe, as well as potential for further growth in the course of 2022.

Data by eMarketer shows that Denmark had an OTT service user rate of 78.1 per cent in 2021, representing a 5 per cent increase.

“We expect the Nordic subscription OTT market to become even more competitive,” said Brian Lau, eMarketer Associate Forecasting Analyst at Insider Intelligence. He added: “Established players like Netflix and Amazon are ramping up their investment in local content. Meanwhile, newer services from the US and the rest of Europe, such as Disney+ and SkyShowtime, have recently entered the picture or are preparing to do so.”

In other developments over the past year, Freemantle completed its acquisition of 12 Nordic

production labels from Nordic Entertainment Group (NENT Group). The deal was announced in July last year and approved by regulators in September.

Jennifer Mullin, Group CEO, commented: “We welcome the new labels and incredible talent into the Fremantle family. We are very proud of our existing businesses in the Nordics who have achieved great success. With the completion of this acquisition, we look forward to working closely with Morten and the great creative talent within our new group and achieving bigger things together within the region”.


Kromann Reumert is a prestigious practice known for its extensive coverage of media and entertainment sectors. The firm is appointed by clients from television, radio, sports, publishing, online media and film. The team advises on the media’s right to protect sources. The team also advised on an arbitration case against the Danish Association of Football Clubs.


Bech-Bruun’s media focus includes music games, marketing and publishing. The media and entertainment practice has a particular emphasis on commercial matters and competition issues. Lawyers in the IP, media and entertainment team advise on film, television advertisements, sport and sponsor agreements as well as press law.  

Bird & Bird specialises in digital publication and digital content rights. The firm is also appointed by clients in cases of defamation, privacy and freedom of speech regarding commercial statements. The media team works with clients from the audio-visual, marketing and online sectors. Clients describe the team as “always very efficient, fast and accurate in their work”. One client highlights lawyers as having “deep and far reaching understanding of the media sector and having been so close to the industry, is very commercially minded and knowledgeable on the sector.”

Gorrissen Federspiel has established a specialised cross practice group focussed on media, entertainment and telecommunications. The firm is rising in prominence with instruction from across the audio-visual segment.The media team advises on regulation, competition, disputes and corporate transactions. In representative work the firm assisted Bauer Media Group with the acquisition of SBS Discovery’s commercial radio stations. According to one client, the team has “a unique combination of the highest level of competencies in competition law, economics and procurement of media rights, both in terms of contracting and legal issues”.

Media law specialist Lassen Ricard acts for broadcasters and entertainment companies in a multitude of cases. The team advises television and radio operators on distribution and retransmission of content, copyright and marketing. Lawyers have extensive experience in cases involving digital copyright and acquisition by television stations of rights to linear and on-demand use, including third-party exploitation of rights. The team also advises on legislative frameworks.

Nielsen Nørager focusses on entertainment. Lawyers advise on agreements for production, financing of films and on disputes relating to film rights. The team has considerable experience acting for clients from the radio, television and telecommunications sectors. The team also specialises in competition law.  


The media team at Bruun & Hjejle has broad experience representing media companies and individuals in defamation and privacy cases. Lawyers work closely with the data protection group. The team also advises on intellectual  property in the context of mergers and acquisitions. The team advises multiple television networks in cases involving investment, mergers and litigation.

With an emphasis on gambling, Moalem Weitemeyer routinely acts for foreign providers of online gaming. The media division also specialises in entertainment and sports. The firm’s client portfolio includes artists, writers, athletes and sponsors. Lawyers also advise on dispute resolution and intellectual property, including image rights.   

NJORD Law  Firm is building a leading position as local media expert with a global portfolio that includes entertainment and sports clients. Thr team assisted HBO in Denmark and Norway on media matters. The team also advised one of the world’s largest media groups on an ongoing basis on personal data protection legislation, compliance and transfer of data to third parties under the Safe Harbour regime. Lawyers also have a particular focus on copyright across the Nordic countries.   


Horten specialises in online distribution advice. Lawyers work with media and entertainment clients on matters including classic publishing agreements, record contracts and television production agreements. The firm’s media team advises on complex cases relating to the new distribution forms of music, film and television on all platforms.







Kromann Reumert  

Lassen Ricard



Bird & Bird

Gorrissen Federspiel

Nielsen Nørager


Bruun & Hjejle  

DLA Piper


Moalem Weitemeyer    

NJORD Law Firm







Nordia Law

Novi Attorneys



Dahl Law Firm

Jon Palle Buhl

Løje, Arnesen & Meedom

Nyborg & Rordam


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